You can introduce the topics you'll be covering during the conference or the event mentioned above. Tell people what they'll learn by being present there.
AUGUST 20TH. 2017
The section can speak a little about the venue. Tell people where to come and why have you selected that place. Mention the address below.
5TH AVENUE, NEW YORK
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You can tell people about the various topics and ideas they'll learn during the conference. Highlight all such points and add a few unique things that they might be interested in. People love to learn something new.